BrandMasonConsulting
Unleash your team’s potential and transform your business.
BrandMasonStrategy
Craft an overarching strategy to align all facets of your business and insure you deliver on your brand’s promise in a memorable way.
BrandMasonResearch
Derive meaningful insight that can be leveraged to delight customers, inspire employees and achieve brand breakthroughs.
BrandMasonAcademy
Train to be world-class brand managers, marketers, market researchers, or entrepreneurs.
Delight Your Customers. Inspire Your People.
Process & Services
ABSORB
Voice of Customer
Voice of Employee
Employee Interviews
Executive Interviews
Qualitative Research
Quantitative Research
Existing Research Audit
Collateral Review
Plan & Strategy Review
Brand Experience Audit
Competitive Analysis
DECIDE
Business Objectives
Success Metric Milestones
Brand Architecture
Brand Promise
Core Expectation
Positioning Strategy
Target Audience
Need
Brand Defining Strategies
Brand Mechanics Strategies
Marketing Plans
Success Metric Milestones
Brand Architecture
Brand Promise
Core Expectation
Positioning Strategy
Target Audience
Need
Brand Defining Strategies
Brand Mechanics Strategies
Marketing Plans
CREATE
Name Generation
Tagline/Slogan
Brand Identity
Big Idea Concepts
Advertising Concepts
Product Concepts
Packaging Concepts
Promotional Programs
Public Relations Plans
Social Media Initiatives
Tagline/Slogan
Brand Identity
Big Idea Concepts
Advertising Concepts
Product Concepts
Packaging Concepts
Promotional Programs
Public Relations Plans
Social Media Initiatives
OPTIMIZE
Brand Management
Executive Coaching
Brand Manager Training
Marketing Training
Market Research Training
Organizational Culture
Marketing Staffing
Interim Staffing
Sales Support
Program Management
Project Management
Ongoing Analysis & Optimization
Executive Coaching
Brand Manager Training
Marketing Training
Market Research Training
Organizational Culture
Marketing Staffing
Interim Staffing
Sales Support
Program Management
Project Management
Ongoing Analysis & Optimization