Help You Win The Day

We provide expertise and support to help you champion your brand

BrandMasonStrategy

Craft an overarching strategy to align all facets of your business and insure you deliver on your brand’s promise in a memorable way.

BrandMasonResearch

Derive meaningful insight that can be leveraged to delight customers, inspire employees and achieve brand breakthroughs.

BrandMasonConsulting

Transform your business to exceed your business goals.

Delight Your Customers. Inspire Your People.

Process & Services

ABSORB

Voice of Customer
Voice of Employee
Employee Interviews
Executive Interviews
Qualitative Research
Quantitative Research
Existing Research Audit
Collateral Review
Plan & Strategy Review
Brand Experience Audit
Competitive Analysis

DECIDE

Business Objectives
Success Metric Milestones
Brand Architecture
Brand Promise
Core Expectation
Positioning Strategy
Target Audience
Need
Brand Defining Strategies
Brand Mechanics Strategies

CREATE

Name Generation
Tagline/Slogan
Brand Identity
Big Idea Concepts
Product Concepts
Packaging Concepts
Promotional Programs
Social Media Initiatives

OPTIMIZE

Brand Management
Marketing Planning
Marketing Staffing
Interim Staffing
Sales Support
Program Management
Project Management
Ongoing Analysis & Optimization

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