BrandMason Business Group is a brand management strategy consultancy that helps clients turn their businesses into killer brands.

We blend strategic and creative thinking to develop breakthrough brand strategies, concepts and programs that deliver on a brand’s promise in ways that resonate with the target audience and inspire employees to achieve greatness.

Josh P.G. Lane launched BrandMason® consulting services in 1998, which later blossomed into the BrandMason Group.

Joshua Pickett Granberry Lane is a career brand-maker. He loves to help clients unleash their potential. It is Josh’s pursuit and passion, going on over 25 years now.

Josh recently returned to BrandMason Group after serving a brief stint at Google as Head of Marketing for the CI Group.

Josh cherishes time with his family and friends. He loves to cook, camp, travel and stop time with his camera. Josh feels equally at home driving on random road trips or just parking himself on a porch.

Josh P.G. Lane

Josh P.G. Lane

Founder, Managing Principal


It has been a pleasure to work with incredible, forward-thinking clients. Client and brand experience spans Fortune 100 companies to startups, including:

American Express Financial Advisors
Arcade Marketing
Arm & Hammer  (Church & Dwight)
Beaulieu of America Carpets
BOLT Insurance (Seapass Solutions)
Captive Communications
Channel Intelligence (acquired by Google)
Coors Brewing Company
Continental Baking
Fieldale Farms / Springer Mountain
FrankLane Ltd.
ICG Commerce (renamed Procurian, acquited by Accenture)
International Paper / Hammermill
Internet Capital Group (renamed Actua)
Pi Kappa Phi Fraternity
Ralston Purina
Scotts / Miracle-Gro
Sealy, Inc.
The Goods® Originals
The Quaker Oats Company
The WIZ (Mobility Technologies)
United Stationers
Universal Talkware / ButtonBox
Whistle Stop Foods

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