BrandMason Business Group is a brand management strategy consultancy that helps clients turn their businesses into killer brands.


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Josh P.G. Lane

Josh P.G. Lane

Founder, Managing Principal

Joshua Pickett Granberry Lane is a career brand-maker, helping clients unleash their potential. It is Josh’s pursuit and passion, going on over 25 years now.

Josh founded the BrandMason® Group as an outgrowth of BrandMason® consulting services, which he created in 1998. Josh was also a lead contributor and practitioner of the Killer Brand method.

Clients appreciate Josh’s ability to comprehensively consider complex business situations and quickly get to the crux of the matter. Josh blends strategic and creative thinking to help clients create their brand’s vision, craft a comprehensive aligned brand strategy and achieve breakthroughs that resonate with target audiences, impassion people and drive business results.

Josh has also helped clients develop breakthrough brand names, slogans, brand identities, marketing campaigns, websites, sales collateral, event marketing, packaging designs and new product concepts. One client leveraged Josh’s work to launch a $400M Edison award winning best new product.

Clients have worked with Josh as an external consultant, as well as an outsourced internal champion for varied brand and marketing initiatives including corporate rebrands, retail brand relaunches, marketing department restructurings and shifting cultures to becoming more brand-driven and consumer-centric.

Josh’s experience includes B2C, B2B, technology, e-commerce, consumer products goods, insurance, hospitality services, flooring, financial services, ingredient branding and raw meat products.

Josh cherishes time with his family and friends. He loves to cook, camp, travel and stop time with his camera. Josh feels equally at home driving on random road trips or just parking himself on a porch.

Brand Experience

Over the years, we have worked with so many incredible, forward-thinking clients, including:

American Express Financial Advisors
Arcade Marketing
Arm & Hammer  (Church & Dwight)
Beaulieu of America Carpets
BOLT Insurance (Seapass Solutions)
Captive Communications
Channel Intelligence (acquired by Google)
Coors Brewing Company
Continental Baking
Fieldale Farms / Springer Mountain
FrankLane Ltd.
ICG Commerce (renamed Procurian, acquited by Accenture)
International Paper / Hammermill
Internet Capital Group (renamed Actua)
Pi Kappa Phi Fraternity
Ralston Purina
Scotts / Miracle-Gro
Sealy, Inc.
The Goods® Originals
The Quaker Oats Company
The WIZ (Mobility Technologies)
United Stationers
Universal Talkware / ButtonBox
Whistle Stop Foods

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